Make masters that hit harder, translate better and hold up anywhere – without smashing limiters or chasing confusing LUFS targets
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Take control of loudness – get better results more quickly and easily than you ever thought possible.
Crack the Loudness Code
If you’ve ever uploaded a mix and been disappointed with how flat or lifeless it sounds online, you’re not alone.
The rules of streaming loudness can feel mysterious, inconsistent, and frustrating.
One platform turns you down, another sounds dull and over-squashed – and no matter what target you choose, something always sounds off.
LUFS helps, but it’s only part of the story.
These three 1-hour sessions, delivered live over 3 days, will show you how to stop fighting loudness – and start making it work for you.
Do you feel:
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You’ve tried everything – but nothing quite works
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Your songs sound weak online – or crushed and lifeless
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Streaming rules are confusing and always changing
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LUFS feels complicated, unreliable, or meaningless
- No matter what target number you aim for, your results don’t translate
After the challenge, you'll find:
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You're mastering loudness using musical methods that work across every format
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You have a simple, repeatable step-by-step process for getting great results every time
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You know exactly how loud to master, and why – for consistently reliable results
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You can stop worrying about the Loudness Penalty and upload with complete confidence
Your 3-Day Roadmap
Each 1-hour session builds on the last – from confusion to confidence,
from chasing numbers to controlling sound.
Day 1: Decode the Loudness Paradox
- Upgrade your understanding of loudness
- Discover why LUFS is irrelevant – but essential !
- Learn what your meters are really telling you
- Turn loudness from a frustration into a creative advantage
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Day 2: Take Control
- Use proven musical methods that work – and have always worked
- Discover your ideal mastering loudness – and how to achieve itÂ
- Balance EQ, compression, and limiting for true clarity and impact
- Achieve loudness from the music – not the meters
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Day 3: Leverage Loudness
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Make loudness work for you, not against
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Understand density vs dynamics – and how to shape both
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Accurately predict how different formats (streaming, vinyl, CD, hi-res) will respond to your master
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Make confident, reliable loudness decisions with consistent, predictable results
The Result
By the end of this 3-day live challenge, you’ll have a clear, repeatable approach to mastering loudness that works on every platform and in every style.
You’ll finally understand what LUFS really means, why it shouldn't be your goal – and how to achieve reliable results that work
You’ll step away with more musical, more consistent masters – and the confidence that they’ll sound great anywhere.
SPECIAL OFFER
Join a Bonus 1-Hour Q&A Session Before Each Day of the Challenge with a VIP Pass!
Before each challenge session, VIP Pass ticket holders will get access to a special Q&A session with Ian Shepherd. This is your chance to ask your specific questions and get customized, personal help as you learn how to master loudness.
Plus you'll get access to all workshop recordings for the duration of the challenge. This allows you to re-watch specific sessions to get the most out of the material before the challenge ends.
Only 20Â VIP Passes available!
To make sure everyone gets a chance to interact with me and ask their questions, VIP Passes are limited to the first 20 people.
Don't miss out on this opportunity. Act now!
How It Works
👉 WHEN: Tuesday, December 9th - Thursday, December 11th, 2025
VIPÂ Pass:Â 11Â am - 1 pm ET (2 hours)
(8 am LA, 4 pm London)
Standard Admission: 12 pm - 1 pm ET (1 hour)
(9 am LA, 5 pm London)
👉 WHERE: Online
👉 WHO IT'S FOR: Musicians, producers and engineers
who are ready to finally crack the loudness code
